Client: ChartCo, OneOcean

Project:  Flagship Product Relaunch

After more than a decade following its launch in the maritime market, ChartCo’s popular navigation software offering - PassageManager - underwent a ground-up re-design and build. A significant investment for the business, matching its ambition to further penetrate key target segments and deepen its authority within established operating areas. Commitment to developing a transformed product extended right through to the launch marketing campaign programme, probably the most significant in scale and impact in the history of the business.

Key elements included product rename and branding (OneOcean), product portfolio brand architecture refresh, revamped website and a multi-channel marketing campaign encompassing trade press advertising, PR, online banners, social, sales collateral, email marketing, trade events and internal communications and campaigns to inform, unite and engage key stakeholders.

Services: Strategy, Branding, Design, Copywriting, Promotion, NPD.

Client: ChartCo, OneOcean

Project:  Creating Brand Order & Clarity

ChartCo’s roots go back a long way, more than 200 years it’s believed. The business has been through a number of name changes, and brand identities and in 2019 there was a desire to refresh the identity to inject a more contemporary look, reflective of the brand’s vision. This presented the perfect opportunity to also address brand governance and application guidance which had not fully kept pace with the introduction of each new iteration.

It was time to give new life to the brand’s image and fix a growing gap to bring order and clarity for ChartCo’s many stakeholders. A full review of the brand’s values and positioning was captured and developed into a cleaner treatment of its branding. And an up-to-date brand guidelines manual was created to ensure brand marketing and communications stay on track.

Services: Branding, Design, Copywriting

Client: DW Windsor

Project: Extending Brand Reach & Relevance

DW Windsor’s play in the commercial lighting market was strongly entrenched in niche product and customer segments. More than 25 years of product innovation and development dedicated to this core business had resulted in a firm foundation on which to build upon.

Key to the ambitious growth strategy was the introduction of new leadership, a brand identity refresh, new product ranges, and its first strategically-led, sustained presence ad campaigns, marketing tools and assets to propel the brand into new product categories and target audiences. 

Alongside a UX overhaul and relaunch of the corporate website, lead traffic to enquiry conversions saw a double-digit growth success.

Services: Strategy, Design, Copywriting, Content Creation, Promotion

Client: ChartCo, OneOcean

Project: Product Relaunch

ChartCo’s FleetManager product needed a renewed focus from a growing sales team and a more competitive market. A lack of marketing assets and digital presence was hindering efforts. The solution was the development of sustained marketing campaigns and digital content to boost awareness, interest and leads, and a range of sales materials to drive enquirers through the sales funnel. 

The organic-only lead generation campaign drove a 267% increase in traffic to the product web page. One of the metrics hailing the relaunch campaign as a key success milestone within the business.

Services: NPD, Branding, Design, Copywriting, Content Creation, Promotion

Client: MSD

Project: Product Relaunch

Although a pharmaceutical business first and foremost, MSD has held a long-standing commitment to supporting healthcare professionals with their ongoing learning and development. Through their education service portal – Univadis - they’ve helped doctors and nurses across the globe to keep up with the ever-changing world of medicine.

Several years post its original market launch it was time to regenerate the platform to offer a more superior user experience and a deeper level of rich learning content and material. Adopting new technologies, revitalised brand asset designs and a powerful market relaunch campaign to drive new life into the product, increased awareness and subscriptions.  Key return on investment: Lead generation up 370% Acquisition up 70% Reactivations up 36% Cost Per Acquisition down 18%

Services: Strategy, Design, Copywriting, Content Creation, Media Planning & Buying

Client: Razzamataz Theatre Schools, Newbury

Project: Making Marketing Work

The world of private performing arts education for children is competitive but also highly rewarding for those who serve in this space. Many factors govern business success, brand appeal and resonance. The Razzamatazz franchise business model offers business owners with a passion for nurturing the next generation in this field, the chance to make a difference within its established framework of support.

We were asked by the principal of the Razzamataz theatre school in Newbury, Berkshire, to help shape and deliver brand-led marketing opportunities to amplify local awareness, generate and nurture leads and deepen customer connections. 

Our work with them has helped to drive growth whilst also transforming previously time-intensive lead management workflows and communications.

Services: Strategy, Design, Copywriting, Content Creation, Social Media Training

Client: deVera Lee mobile beauty

Project: Beauty Brand Overhaul

Our beauty therapist client wanted to inject new life into her long-established business to better reflect depth of experience, qualifications and knowledge, and improve the deVera Lee brand's positioning in the corporate client sector.

We worked closely together, firstly to create a new logo and visual identity befitting deVera Lee’s brand values and essence.  And secondly to apply the new look across a range of assets including a revamped website, new look campaign content, social profile banners, business cards and price list. 

Business owner Jane is thrilled with the end results and has seen improved website traffic engagement and leads for her professional services.

Services: Brand ID, Design, Copywriting, Content Creation, Social Media Training.

Client: BaileyGomm

Project: Professionally Polished Pitch

Our client in construction management and design was in the running as a potential supplier for a major area development project. Part of the tender process required them to present an overview of their business and outline proposal.  They asked us to create a dynamic pitch deck positioning their business boldly and confidently.

We took their ‘baseline’ slides and redesigned them, adding video and animation and an enhanced visual style - a striking and more modern look and feel, yet still within their key brand code identifiers.

The new slide deck gave them two favourable outcomes: a polished presentation to underpin their preferred supplier pitch, showcasing their expertise and a new core template for future project tender submissions.

Services: Design, Copywriting, Content Creation, Animation

Client: Tony Poole Discos

Project: Conversion-driven Sales Brochure

This entertainment service business has been on a solid, steady growth path due to its focus on providing a highly personal approach and outstanding levels of customer service. Their attention to detail has paid off - the business is in an enviable position compared with local competitors, holding over 140 five-star reviews on Google and many loyal, repeat customers.

It asked Brand Central to create a sales brochure to reflect the brand’s core strengths and more effectively convey the service offering.

We brought their brand offer to life through the use of message clarity and styling consistency. The new brochure proved immediately effective. Within the first month of use, our client reported a sharp rise in the enquiry to booking conversion rate. It’s a true winner.

Services: Design and Copywriting

Client: Pink Admiral Virtual Assistant

Project: Brand Launch Concepts

Services: Brand Identity, Design and Copywriting

Client: Winchilsea Estates

Project: Brand Launch Concepts

Services: Brand Identity, Design and Copywriting, Print

Client: Evangeline Ellis

Project: Brand Launch Concepts

Services: Brand Identity, Design and Copywriting, Social Account Management